The Essentials of Effective Business Writing

Being able to write effective business materials with ease, accuracy and impact is a fundamental skill in today’s fast-paced business world. Yetmanybusiness documents, from emails and letters to reports and sales materials,fail to achieve the intended result and reflect poorly on the writer andtheir organisation due to problems with writing style, grammar, punctuation and spelling.

This practical workshop will show you how to maximise the impact of your business materials and write with greater confidence. Led by experienced writer and public relations consultant Carol Moore, our one-day workshop (9am-5pm) focuses on the art of business writing as a communication tool, and is limited in size to ensure personal attention.

The workshop emphasises participant interaction, exercises, discussion and sharing of experiences in a supportive environment, and provides handy hints, tips and tools to help you improve your business writing from the moment you get back to the office.

KEY ASPECTS COVERED IN THE BUSINESS WRITING WORKSHOP:

• Use the six keys to effective business writing to help you write with confidence
  
• Understand and overcome your writing weaknesses and work with your strengths
  
• Write reader-focused materials (focusing on business letters as practical examples)
  
• Tailor your writing style to different types of readers and writing situations
  
• Write clear, concise copy that is impactful and persuasive
  
• Avoid common errors of grammar, punctuation and spelling (from sentence construction and dangling participles to apostrophes and commonly confused words!)
  
• Structure your writing task to make best use of the time available
  
• Edit your writing (and that of others) for accuracy and impact
  
• Enjoy the writing task!

WHO WOULD BENEFIT?

With an emphasis on modern-day business writing, the workshop is suitable for:

• inexperienced writers or those who need to improve their business writing skills
  
• experienced writers who want to polish or refresh their business writing skills
  
• managers who need to edit or review the writing of others
  
• academic, scientific or technical writers moving to a corporate role

IN-HOUSE/TAILORED WORKSHOPS:

We can deliver the workshop at your premises or conference anywhere in Australia. Clients can opt for the standard workshop content above or we can tailor material to suit your training needs– please contact us to discuss your requirements. Private coaching is also available.

SYDNEY OPEN WORKSHOPS:

As an alternative to in-house workshops, Moore Public Relations and Kennedy Communications have teamed up to provide this practical business writing workshop for small mixed groups in Sydney. The workshops are held at Kennedy Communications’ Television and Radio Training studios in Sutherland, which are 40 minutes from Sydney CBD or airport by car (parking available) or 30 minutes by train (station is two minutes’ walk away).

Our remaining business writing workshop for 2008 is on 10 July. You’re also welcome to register your interest for our 2009 workshops!
For $495+GST per person, you receive a full day of training (9am-5pm), a comprehensive workbook, and one hour of personal coaching via email after the workshop to maximise your learning outcomes. We also offer discounts for early birds: book and pay at least one month before the workshop for $470+GST.

Reserve your place today or find out more by calling Carol Moore on 02 9560 2826 or emailing carolmoore@moorepr.com.au.

COMMENTS FROM PREVIOUS PARTICIPANTS:

“Very helpful course that was well presented. Interesting the whole way through. Your enthusiasm for grammar is infectious.” Angela Read, Account Manager, Reed Weir Communications

“I found the course fantastic and the workbook very informative. I know it will be of great help at work. Thanks for the tips!” Joanne Scarfe, National Communication Coordinator, Heart Foundation

“It was great to get back to basic grammar and reinforce what I should have learned at school.” Justin Roberts, Compliance Officer, NICNAS

“Lots of usable, valuable information. Thanks!” Clinton Allardice, General Manager, Cold Jet Australia

OTHER WORKSHOPS:

For those interested in media release writing and media relations, we offer two separate yet related full-day workshops:

Writing Effective Media Releases that Generate Coverage

Strategically Targeting Media: How to Plan, Package, and Pitch your Story

Our other workshops (open groups, in-house or private coaching) include:
Preparing a PR/Communication Plan, Speech Writing, Media Interview Training, Presentation Training and Crisis Management.

Download PDF Version, Sydney Open/Mixed workshops

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